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The Dos and Don’ts of Writing a Brand Pitch Email
Brand Pitch EmailWriting Brand EmailsInfluencer Email Tips
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Devin - May 22, 2024

The Dos and Don’ts of Writing a Brand Pitch Email

May 22, 2024

The Dos and Don’ts of Writing a Brand Pitch Email

Aspiring content creators and influencers are always on the lookout for opportunities to collaborate with brands. One crucial step in securing these partnerships is mastering the art of writing a compelling brand pitch email. With the right approach, you can make a lasting impression and increase your chances of landing deals that align with your personal brand.

In this article, we'll explore the dos and don’ts of writing a brand pitch email, guiding you through the process to ensure your message resonates with potential partners. Along the way, we'll incorporate essential SEO keywords like "brand pitch email," "writing brand emails," and "influencer email tips" to help you discover and implement best practices.

The Dos of Writing a Brand Pitch Email

1. Do Your Research

Before you even start drafting your email, take the time to research the brand you want to pitch. Understand their mission, target audience, and recent campaigns. Familiarizing yourself with the brand will help you tailor your pitch to align with their goals and values.

  • Identify the right contact person. Look for a brand manager or PR specialist.
  • Study the brand’s tone and style to reflect it in your email.
  • Reference specific products or campaigns relevant to your pitch.

2. Personalize Your Email

A generic email is easy to spot and often gets overlooked. Personalize your brand pitch email by addressing the recipient by name and referencing specific elements related to the brand.

  • Begin with a friendly greeting.
  • Mention how you came across their brand.
  • Highlight why you think you’re a good match for their products or campaigns.

3. Craft a Compelling Subject Line

The subject line is the first thing the recipient will see, and it can determine whether your email gets opened. Make it intriguing and concise.

  • Keep it within 50 characters.
  • Use action-oriented language.
  • Include the brand name for relevance.

4. Highlight Your Unique Value Proposition

Explain what sets you apart from other content creators. This is your chance to showcase your strengths, be it a unique skill, impressive follower count, or a particular niche you excel in.

  • Share key metrics like engagement rates and demographics.
  • Mention past successful collaborations.
  • Attach your media kit for a detailed portfolio.

5. Be Clear and Concise

Get to the point quickly. Brands receive numerous pitch emails, so it's important to be clear and concise in your messaging.

  • Limit your email to a few short paragraphs.
  • Use bullet points to convey important details efficiently.
  • End with a clear call-to-action, such as proposing a meeting or requesting their thoughts.

6. Proofread Your Email

Nothing can undermine a well-crafted pitch like spelling or grammatical errors. Before hitting send, be sure to proofread your email meticulously.

  • Use tools like Grammarly for an extra layer of checking.
  • Read your email aloud to catch awkward phrasing.
  • Have a friend or colleague review it for you.

7. Follow Up

If you don’t receive a response within a week or two, it’s perfectly acceptable to send a polite follow-up email. Keep it brief and reiterate your interest in collaborating.

  • Mention your previous email and its subject line.
  • Express continued enthusiasm for the partnership.
  • Offer to provide additional information if needed.

The Don’ts of Writing a Brand Pitch Email

1. Don’t Use a Generic Template

While templates can be helpful as a starting point, avoid using a one-size-fits-all approach. Brands can recognize when an email lacks personalization, making it less likely to grab their attention.

2. Don’t Oversell Yourself

While it’s important to highlight your strengths, avoid coming across as boastful or exaggerated. Be honest and let your work speak for itself.

  • Stick to verifiable metrics.
  • Share genuine testimonials from previous collaborations.
  • Avoid making unrealistic promises.

3. Don’t Include Too Much Information

Loading your email with excessive details can overwhelm the recipient. Provide enough information to spark interest, but leave them wanting to learn more.

  • Exclude unnecessary personal anecdotes.
  • Avoid lengthy descriptions.
  • Focus on key points relevant to the potential collaboration.

4. Don’t Neglect the Brand’s Interests

Your pitch shouldn’t be solely about what you can gain. Show that you’ve considered how the brand will benefit from the collaboration.

  • Highlight mutual benefits and shared goals.
  • Suggest potential campaign ideas that align with the brand’s values.
  • Mention how your audience matches the brand’s target demographic.

5. Don’t Rush the Process

Take the time to craft a thoughtful email rather than rushing it out in haste. A well-considered pitch stands a much better chance of making an impact.

  • Allow time for multiple revisions.
  • Send your email at optimal times (e.g., weekdays during business hours).
  • Avoid sending pitches during holidays when they’re likely to be overlooked.

6. Don’t Ignore Feedback

If a brand provides feedback or asks for further details, be prompt and professional in your response. Use their input to refine your approach for future pitches.

  • Acknowledge their feedback graciously.
  • Provide requested information promptly.
  • Take note of suggestions to improve future emails.

7. Don’t Forget to Track Your Pitches

Keep a record of the pitches you’ve sent along with any responses received. This will help you keep track of your outreach efforts and refine your strategy over time.

  • Use a spreadsheet or CRM tool for organization.
  • Set reminders for follow-ups.
  • Analyze response rates to identify successful approaches.


Mastering the art of writing a brand pitch email involves a combination of thorough research, personalization, and clear communication. By following these dos and don’ts, you will significantly improve your chances of catching a brand's attention and securing collaboration opportunities. Remember to be genuine, concise, and customer-centric in your approach.

For more influencer email tips and guidance on writing brand emails, be sure to explore additional resources and continuously refine your strategy. Happy pitching!

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