For Brands
Authentic video ads, without the agency retainer
Tell us what you need, and creators come to you with real UGC video content for your brand - ready to post organically or run as paid ads. No studio shoot, no five-figure retainer.
7-day free trial · $0 due today · cancel anytime
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Tell us what content you need
Set your niches, budget, and audience size - takes minutes.
Creators pitch you, not the other way around
Real people apply with their style and past work attached.
Pick who fits, message them directly
No middleman. Chat with creators the moment they apply.
Get the video, own the video
Post it, boost it as a paid ad, or hand it to your media buyer.
The Trade-Off
One video. Real upside. No downside.
You pay for a video either way. Here's what's actually on the table if it's the one that takes off - results vary, but the format is built for this.
1M+
Views a single clip can hit
UGC-style videos regularly break out on TikTok and Reels - not because of ad spend, but because the format is exactly what those platforms push hardest.
$0
Extra cost if yours is the one
You pay for the video once, up front. If it takes off, that reach is free - you're not paying more the more it spreads.
Never wasted
Even if it doesn't go viral
You still walk away with a real, usable video - post it organically or run it as a paid ad. There's no version of this where you get nothing.
No Ad Budget Required
Pay in product. Or pay in cash. Your call.
This is the part that makes it different from traditional advertising - you don't need a media budget to get promoted, you need something worth giving away.
Gifted collab
Offer your product or a free subscription instead of cash. Creators still apply, still make a real video - your only cost is what you were already making, plus your monthly plan. No per-creator budget to plan around.
Paid collab
Set a flat rate or per-post fee and negotiate directly with the creator - the traditional route, still available whenever a straight cash deal makes more sense.
You pick per campaign, right when you post it - switch between gifted and paid as often as you want.
New to UGC?
What is UGC, and what do you actually get?
UGC (user-generated content) is short, authentic video made by a real person using your product - the kind of clip that looks like it landed in someone's feed by accident, not an ad they skipped.
What you walk away with
A finished video file
Shot and delivered by the creator - a real short-form video featuring your product, ready to post.
Rights, agreed upfront
You settle usage - organic only, or paid ads too - directly with the creator before they film, so there's no surprise after delivery.
Yours to run anywhere
Post it on your own channels, boost it as a paid ad, or hand it to your media buyer - it's your asset once it's delivered.
It looks like a recommendation, not an ad
Shot on a phone, in someone's actual voice. People trust it the way they trust a friend's recommendation - not a studio commercial.
Cheaper than an agency shoot
No studio day, no production crew, no six-figure retainer. You're paying a creator directly for a video, not funding overhead.
Works as an ad, not just a post
The same video a creator posts organically can be repurposed as paid ad creative - most brands see it outperform their polished ads on scroll-stopping and conversion.
A constant supply, not a one-off shoot
Run one campaign and hear from multiple creators, each with their own take. You walk away with a batch of content, not a single asset.
How It Works
From job post to campaign, in one afternoon
No agency onboarding, no lengthy contracts - here's the whole process.
Post what content you need
Set your niches, budget, and audience size requirements. Takes a couple minutes.
Creators pitch you, or browse & invite
Creators apply straight to your listing with their style and past work, or search the creator directory yourself and invite anyone you like.
Brief them, agree on usage rights
Chat 1:1 with creators inside Rodeo - settle the brief and whether you'll run the video as a paid ad, before they film a thing.
Get the video, run it anywhere
They film and deliver. It's yours to post, boost as a paid ad, or hand to your media buyer.
Everything You Need
One dashboard for the whole campaign
Rodeo has run creator campaigns for years - this is that same playbook, built into one tool for brands.
2+ Years
Running
Thousands
Of Creators
Every Niche
Beauty To Tech
Detailed job briefs
Post as many campaigns as your plan allows - set niches, budget, and follower requirements for each one.
A creator directory to browse
Don't want to wait for applicants? Search creators by niche, platform, and follower range and reach out yourself.
Direct messaging & invites
Message any creator directly, or invite them straight to a job listing. No recruiters, no waiting on replies.
One applicant dashboard
Track every applicant's status - applied, invited, accepted, rejected - and every conversation in one place.
Put a face on your brand
Add your logo, name, and website so creators know exactly who they're talking to before they apply.
No messaging limit once you're serious
The 5-message cap only applies before you've engaged a creator - invite them or accept their application and chat freely.
Track every video, all in one place
Creators submit their post link and stats right in the app - one dashboard for every video across every campaign, instead of chasing screenshots.
Why Rodeo
No agency. No retainer. Just creators.
No ad budget required
Gift your product instead of paying cash - creators still apply, still deliver real videos. Your only cost is what you were already making.
Flat monthly pricing
No five-figure retainers or per-creator fees. One plan, cancel anytime.
Direct access, no middlemen
You message and invite creators yourself - no agency account manager standing between you and the conversation.
Built by people who know the creator side
Rodeo has spent 2+ years helping creators land brand deals. You're getting that same playbook, from the other side of the table.
Live in minutes, not weeks
No lengthy onboarding or contracts. Post your first job and start hearing from creators the same day.
Every niche, not just one vertical
Beauty, food, tech, fitness, and more - the creator network spans every category, not a single influencer niche.
You choose who you work with
Nobody's assigned to you. Review each creator's niche, platform, and audience size, and message them yourself before you commit to anything.
Run as many campaigns as your plan allows
Test different briefs, niches, or products side by side instead of committing your whole budget to one idea.
No per-creator fees
Work with one creator or fifty - your plan price doesn't change based on how many you hire.
Plans for every stage
Start a 7-day free trial - pick a plan and go straight to checkout. You'll finish setting up your account right after.
Full access to the creator marketplace
Direct messaging with every applicant
Post and manage job listings anytime
Starter
$199/month
as low as $66/campaign
Launch your first campaigns and see what converts
$0 today · Cancel anytime
Run 3 campaigns at once
Email support
Growth
$399/month
as low as $40/campaign
Make creator campaigns a repeatable channel
$0 today · Cancel anytime
Everything in Starter, plus:
Run 10 campaigns at once
Priority phone + email support
Scale
$799/month
no per-campaign limits
Run high-volume creator ops without hiring an agency
$0 today · Cancel anytime
Everything in Growth, plus:
Unlimited simultaneous campaigns
Dedicated account support
Enterprise
Custom
Custom volume and support for large teams
Contact salesEverything in Scale, plus:
Unlimited simultaneous campaigns
Dedicated strategist & custom terms
