For Brands
Authentic video ads, without the agency retainer
Tell us what you need, and creators come to you with real UGC video content for your brand - ready to post organically or run as paid ads. No studio shoot, no five-figure retainer.
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See who'd make your first video
Real creators, real stats - never stock photos.
Live the same day
Post what you need and creators can apply within hours - no agency onboarding, no weeks of back-and-forth before anything starts.
Nothing to lose by trying
7-day free trial, $0 due today. Cancel anytime, no contract - if it's not for you, you're not out anything for finding that out.
You're not sourcing anyone
10,600+ creators are already on the platform. You review who applies and pick who fits - there's no cold outreach or vetting to do yourself.
Real Creators, Real Quotes
Creators are already landing deals through Rodeo
These are real creators on the platform today, talking about the brand deals Rodeo has already gotten them - the same pool that sees your post the moment it goes up.
Just landed 3 more deals with in-store clients, mostly snack and food companies, through the tool I'm using. Paying the bills, and stocking my pantry!
Colin Madden
@ColinMaddenUGC
From the brands pitched through Rodeo, I received a gifted collab from Cirkul. I was invited to join their influencer program, and now they send products in exchange for content.
Tay
@taylorannugc
I'm able to do outreach to 50+ brands a week and actually land collaborations in less than 10 minutes, because I'm personally not pitching to them at all.
Sabrina M
@sociallysabrina
No Ad Budget Required
Pay in product. Or pay in cash. Your call.
This is the part that makes it different from traditional advertising - you don't need a media budget to get promoted, you need something worth giving away.
Gifted collab
Offer your product or a free subscription instead of cash. Creators still apply, still make a real video - your only cost is what you were already making, plus your monthly plan. No per-creator budget to plan around.
Paid collab
Set a flat rate or per-post fee and negotiate directly with the creator - the traditional route, still available whenever a straight cash deal makes more sense.
You pick per campaign, right when you post it - switch between gifted and paid as often as you want.
New to UGC?
What is UGC, and what do you actually get?
UGC (user-generated content) is short, authentic video made by a real person using your product - the kind of clip that looks like it landed in someone's feed by accident, not an ad they skipped.
1M+
Views a single clip can hit
UGC-style videos regularly break out on TikTok and Reels - not because of ad spend, but because the format is exactly what those platforms push hardest. Even if yours doesn't, you still walk away with a real, usable video below.
What you walk away with
A finished video file
Shot and delivered by the creator - a real short-form video featuring your product, ready to post.
Rights, agreed upfront
You settle usage - organic only, or paid ads too - directly with the creator before they film, so there's no surprise after delivery.
Yours to run anywhere
Post it on your own channels, boost it as a paid ad, or hand it to your media buyer - it's your asset once it's delivered.
It looks like a recommendation, not an ad
Shot on a phone, in someone's actual voice. People trust it the way they trust a friend's recommendation - not a studio commercial.
Cheaper than an agency shoot
No studio day, no production crew, no six-figure retainer. You're paying a creator directly for a video, not funding overhead.
Works as an ad, not just a post
The same video a creator posts organically can be repurposed as paid ad creative - most brands see it outperform their polished ads on scroll-stopping and conversion.
A constant supply, not a one-off shoot
Run one campaign and hear from multiple creators, each with their own take. You walk away with a batch of content, not a single asset.
How It Works
From job post to campaign, in one afternoon
No agency onboarding, no lengthy contracts - here's the whole process.
Post what content you need
Set your niches, budget, and audience size requirements. Takes a couple minutes.
Creators pitch you, or browse & invite
Creators apply straight to your listing with their style and past work, or search the creator directory yourself and invite anyone you like.
Brief them, agree on usage rights
Chat 1:1 with creators inside Rodeo - settle the brief and whether you'll run the video as a paid ad, before they film a thing.
Get the video, run it anywhere
They film and deliver. It's yours to post, boost as a paid ad, or hand to your media buyer.
Everything You Need
One dashboard for the whole campaign
Rodeo has run creator campaigns for years - this is that same playbook, built into one tool for brands.
2+ Years
Running
Thousands
Of Creators
Every Niche
Beauty To Tech
Detailed job briefs
Post as many campaigns as your plan allows - set niches, budget, and follower requirements for each one.
A creator directory to browse
Don't want to wait for applicants? Search creators by niche, platform, and follower range and reach out yourself.
Direct messaging & invites
Message any creator directly, or invite them straight to a job listing. No recruiters, no waiting on replies.
One applicant dashboard
Track every applicant's status - applied, invited, accepted, rejected - and every conversation in one place.
Put a face on your brand
Add your logo, name, and website so creators know exactly who they're talking to before they apply.
No messaging limit once you're serious
The 5-message cap only applies before you've engaged a creator - invite them or accept their application and chat freely.
See what's actually working
A real analytics dashboard - total views, your best-performing campaigns, and which creators are driving the most reach for you, updated the moment a creator submits a video.
Still On The Fence?
The doubts we hear most - answered straight
“We already use an agency for this.”
Fair - if what you have is working, keep it. This isn't a replacement, it's a second pipeline you run alongside it. Try it for a month; if it doesn't add anything, you've spent $199 and cancel with one click.
“We don't have budget for influencer marketing.”
Most brands here aren't paying creators cash at all - they gift the product they're already making anyway. The only real cost is the monthly platform fee, and that's free for the first 7 days.
“We tried UGC before and it flopped.”
That's usually a mismatched creator or a one-off shoot, not the format's fault. Here you get a queue of people applying, so you pick who actually fits - and worst case, you still walk away with a usable video. There's no version where you get nothing.
“I don't have time to manage another vendor.”
There's nothing to manage day-to-day. Creators apply to you, you approve who fits, they deliver - no calls, no recruiting, no account manager to loop in.
“How do I know creators will actually deliver?”
You see each creator's real past work and following before you say yes to anyone. You're never committing blind, and you're not paying anything until you've actually seen who's applying.
Plans for every stage
Start a 7-day free trial - pick a plan and check out right here. You'll finish setting up your account right after.
Full access to the creator marketplace
Direct messaging with every applicant
Post and manage job listings anytime
Starter
$199/month
as low as $66/campaign
Launch your first campaigns and see what converts
$0 today · Cancel anytime
Run 3 campaigns at once
Email support
Growth
$399/month
as low as $40/campaign
Make creator campaigns a repeatable channel
$0 today · Cancel anytime
Everything in Starter, plus:
Run 10 campaigns at once
Priority phone + email support
Scale
$799/month
no per-campaign limits
Run high-volume creator ops without hiring an agency
$0 today · Cancel anytime
Everything in Growth, plus:
Unlimited simultaneous campaigns
Dedicated account support
Enterprise
Custom
Custom volume and support for large teams
Contact salesEverything in Scale, plus:
Unlimited simultaneous campaigns
Dedicated strategist & custom terms
